My Website Rocks! But No-One See’s it.

SEOYou could have the best website on the planet – informative, helpful, full of free resources and clearly something that you are passionate about. But…..

Who sees it? Website optimisation is really the focus of many marketers these days because big search engines like are the ‘in’ group in the playground that basically says whose popular and who isn’t. Whether you like it or not, you have to play the game and make friends with the popular’s to get noticed.

Search Engine Optimisation (SEO) is such a big thing now that companies specialise in providing these services to you in an effort to get your page higher up in the search results. One problem is that it can be really expensive. In my opinion, you are better to know how to do this for yourself for the sake of your long-term business and future websites you may create.

Getting your website listed high up in the search results is one of the most important things you could focus on in order to get noticed. The term that Google uses is Page Rank (PR). You may or may not know the term but you will recognise it. Page rank is like a voting system. The more people that link to your site, the higher your page rank will be.

When you do a search (particularly in Google) you will see the search results and at the bottom of the page the 15-20+ pages showing results for your search. It is unlikely that you will go to the last page to find what you’re looking for. It’s human nature to pick the first up and maybe a couple more to check for relevance but that’s it.  You don’t want your website to be on the last page! Get more votes for your page – optimise.

So, what things do you need to do?

Increase your backlinks

There are plenty of ways to do this but there are some key things that you need to know before you charge in and start increasing your links left, right and center.

  • Don’t create 50 links in one day – aim for one or two max. You’re aiming to get noticed – not to blow the populars out of the water
  • Try not to enter into too many recipricol links arrangements
  • Assess the text you are using to define your link

Tips for increasing your backlinks

  • Write articles and submit them to article sites
  • Start using twitter, squidoo, hubpages and social media sites
  • Get links from good sites – meaning, sites that already have a good page rank and are indexed
  • Provide high quality content on your site
  • Comment on blogs relevant to your topic (Value added comments – not just self serving comments)
  • Submit your website to directories

My site is primarily focused on the online business market, so I will tag my posts with the keywords “online business” as long as it is relevant and as often as possible.

Keywords and tags are not just for posts. Try tagging and using your keywords in:

  • Your headline
  • Pictures on your site
  • Posts
  • Metatags
  • The first 50 words of your site and every hundred words after that
  • Internal links

Search Engine Optimisation will continue to evolve as and when the rules change for the search engines but it really pays to be aware of those changes and adapt to them along the way. Start optimising your site as soon as possible and get found.

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